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QRCA is a global network of qualitative research professionals, including market research, UX, CX, sociologists, ethnographers, linguists, social media, and other qualitative experts, and the resource for elevating qualitative research expertise at all levels, where members network and share best practices, trends, and technology, and take advantage of unique educational content.
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With a background as a professional stand-up comedian, focus group moderator/interviewer Leigh Kessler delivers a unique perspective on the fundamentals of both. More...
How the Professional Gig Economy Is Reframing the Independent Qualitative Researcher More...
An Ideation Session: How We Can Dramatically Increase Our Value to Clients and Stay Relevant in the Future More...
Explore how the global tourism landscape is changing, driven by new traveler segments, the rise of culturally immersive … More...
Sami Wong dives deep into the unique qualities shaping the purchasing habits of China’s Generation Z. More...
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Welcome to the QRCA